Why Custom Framing? - Part One
The custom framer is there to help you design your art so that it enhances the piece of art, not the room it is going into. Your framer can certainly take that into consideration, reviewing with you the style of your furniture, wall paint color and your general decor. But, for example, if you bring in a piece of art that you picked up in Florence, Italy, and your home is very contemporary, do you want the art to reflect the beauty and ruggedness of Italy or the very modern style of your home? The framing of the art should reflect what the art is, not what your home is. If framed right, it will then be able to hang anywhere. After all, you bought the art because you liked the content of the art. You want to preserve the memory of old Italy.
The framer should be able to find a balance between the style of your home and the art without compromising the integrity of the art itself.
Feel free to discuss your home environment with your framer (for him or her to consider while designing) but step back and let the framer design it for what it is. You may be surprised how nicely a well framed piece, that is framed to capture that old world feeling of Italy, will hang in your modern home.
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